The conclusion: The total addressable market is $32.4 billion, and the savings resulting from digitizing health care are “indefinitely large" (see Exhibit 2).
The Goldman Sachs analysts divide the market into three segments: Remote patient monitoring, telehealth, and behavior modification.
What is uniquely interesting about the Goldman Sachs report is that it discusses how incumbent market leaders, such as Medtronic or Siemens, might respond to the opportunities. Businesses entering the market also recognize five challenges, which Goldman Sachs summarizes nicely (see Exhibit 23).
The 54-page report is available from Goldman Sachs.
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