Monday, January 6, 2014

Private Exchanges: Getting Ready For Individual Health Insurance To Be The Standard

The Holy Grail of free-market health reform is changing the tax code so that individuals can buy individual health insurance on the same tax-advantaged basis as they get employer-based health benefits.

How can we get there, in a world where everyone who promotes the idea will be accused of “taking away” citizens’ employer-based benefits? The ground is being prepared with a relatively recent innovation: Private health-benefit exchanges.

According to a recent survey sponsored by a coalition of employers’ groups, 45 percent of employers have or are considering using private exchanges to offer health benefits to their employees before 2018. A November survey by David Franklin of the independent equity research firm Blueshift reported similarly high interest in private exchanges.

Read the entire column at John Goodman's Health Policy Blog or The Independent Institute's Beacon blog.

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